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The external campaign starts out right on 5 July at the Première Vision in Paris. Launched in 1973 by a group of fifteen professionals of the silk industry, the Première Vision “invented a new and unprecedented platform for the creative fashion industry”, declared the organisation. A platform that gathers “in a trade fair, industrial professionals from the same sector that seek to collaborate, fostering their know-how and developing new business opportunities while simultaneously introducing the first coordinated development of seasonal fashion trends in colours and fabrics”.
This is followed by two benchmark events, Milano Unica, on 12 and 14 July and, later, Munich Fabric Start, at the end of August.
Riopele is also preparing its approaches to two other leading markets: the United States of America and Japan. The company, which exports over 95% of its outputs and current has a network of 750 active clients located worldwide, thus strives not only to consolidate its presence in the most important markets, but also to sound out new opportunities in more distant geographies.