Çeramica marks 30 years with a rebranding that reinforces innovation and performance

After three decades establishing itself in the international market, Çeramica — a Riopele fabric brand widely recognized by its clients as a true seal of quality and a benchmark in comfort and versatility — celebrates this milestone with a rebranding that reflects its natural evolution and its ongoing ability to meet the demands of global brands it has partnered with for decades.

Çeramica is an innovative textile concept that combines technology and design to deliver advanced comfort and long-lasting performance, maintaining both appearance and functionality even after repeated washing.

These features are complemented by the material’s excellent appearance, wrinkle resistance, soft touch and smoothness, quick machine-wash capability, as well as protection against ultraviolet rays (UV).

Its durability and ease maintenance contribute to more efficient use over time, reducing the need for energy, water, and intensive care throughout the garment’s lifecycle. Additionally, Çeramica can incorporate certified and traceable materials, adapting to different sustainability requirements.

Aiming to express the ambition of a brand that adapts, evolves, and responds to the creative impulses of its partners — without compromising performance and quality — the rebranding introduces a more modern and expressive logo. This new identity reinforces the brand’s technological and performance-driven dimension, aligned with its positioning and the slogan “Advanced Comfort Technology.”

“With this new identity, we did not seek to break with the past or reinvent Çeramica, but rather to draw inspiration from the brand’s DNA to reveal what has driven us for 30 years,” says Francisca Oliveira. “Çeramica benefits from a century of accumulated experience from Riopele, while remaining fully future-oriented and ready to meet the technical and creative standards of brands operating on a global scale. That is what we aim to reinforce with this new image,” concludes the Business Development Manager at Riopele.

This rebranding marks a new chapter in Çeramica’s presence in the international market, strengthening its position as a key partner for brands that value innovation, comfort, and performance, at a time when Riopele approaches its centenary.